This man represents the worst of the music industry. Didn’t quite “sell his soul,” rather he found a way to appeal to the lowest common denominator of American society. Anybody who considers themselves a legitimate fan of Morgan Wallen is nothing more than an NPC. Morgan Wallen sucks.
I don’t know anything about it, but I also don’t find it to be a particularly good listen either. It sounds like sloppy punk rock from some guys who need more practice.
Zach Bryan has some undeserved fame for sure. He signed the deal with the industry and became the country darling in exchange for his soul. The results of this transaction will be noticed when his later releases become full-on pop trash. It may take some years, but we will see his talents fade.
However, he is likely to remain famous. The industry manufactures the flavor of the week, and the artists project that flavor with their “songwriting.”
What we hear is more often a room full of suits creating songs based purely on their monetary value, thus removing the mind, body, and soul from the recordings and feeding it to the masses.
The problem is, the masses eat it up.
I say, enjoy quality Zach Bryan music while you can. Because there ain’t much more quality coming out of that pipeline.
Persona is the biggest one for me. I like to feel like I’m rooting for a supervillain when I listen to rap music. I want them to be a drug dealing, potentially murderous individual with no respect for society or its rules.
All of their other attributes must play into this persona, from the lyrics, to the beat selection, to the crowd control (or lack thereof).
Travis Scott is one great example of the demonic rapper archetype. Something about that raw edge is just so appealing to me, despite the negative societal implications that may come along with it.
