CHARM Aid will benefit the local non-profit C.H.A.R.M. (Charleston Health Alliance of Regional Musicians) which dedicates itself to helping musicians qualify for health insurance and pay premiums and is largely sponsored by Rialto Row. The nonprofit is a subsidiary of This Is Noteworthy, a non-profit multimedia organization that aims to bridge the gap between classroom and career. All bands playing the event are C.H.A.R.M. members, and 100% of proceeds will benefit the organization.