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Sup y’all. @meghanveino is an intern for Extra Chill at CofC this semester. For her internship I’m going to be showing her how I write press releases for Extra Chill. Instead of doing this via email, I’m going to do it right here on the forum. Maybe somebody else will find it valuable in the future.

The event I’m sending this press release for is happening on April 5th, 2024 at the Music Farm in Charleston, SC. I’m planning to send the press release on the morning of February 13th at 10 am. Which the exact time that the event will be announced.

Since I’m still more than five days away from sending, I’m still in the “information gathering” phase. This really is the most important part, because your press release is only as strong as what’s inside of it.

What’s the point of a press release?

The main idea of a press release for a music event is to give journalists the easiest possible path to present your event to their readers. This means that your press release should be able to be copy and pasted by a “writer” and published without them having to lay a finger on your prose. With all relevant information presently cleanly and concisely.

It might sound stupid but it’s the truth. A lot of blogs and places that publish press releases will simply copy and paste the content of the email into their blog. Most of them won’t even open the email, truthfully. The real journalists will contact you looking for more information.

Obviously you want the real journalists, so you want to catch their attention, but even the copy and paste outlets provide both long and short term value. Short term, simply an amplified voice. Long term, increased presence on the internet and perhaps the holy grail: A link back to your website.

The next step

This post was just an introduction to get the ball rolling, but I will literally craft the entire press release, with thoughts about my philosophies, in this thread. Then send it out via email the morning of February 13th, and come back to post my results after sending, if any. Stay tuned, and feel free to ask questions.

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Ahh just seeing this!! This is so sick, thank you!!!

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Ok, so now I have the poster, which I will not share here yet. But all the details for the show are set. I’ve gathered them up. The next steps are making it pretty and gathering a list of recipients, which I will get to on Monday night.

Extra Chill Presents
First Cut is the Deepest: A 90s Tribute Show
Music Farm
April 5th 2024
Doors 7pm / Show 8pm

The Unofficial Bridge Run Pre Party

Alanis Morissette vs. Sheryl Crow

Performed by Jenna Desmond, Presley Randall, Corey Campbell, JR Spencer, Alex Brouwer, McCarthy Fitch, and Heather Kimbrell.

DJ Mosaic (Wes Pickell of Eyeland Graphics) Spins 90s Mashups – 30 mins between sets

Queens of 90s Hip-Hop Tribute
Performed by Toni Esther, Joi Giovanni, GiRL, and Hood Badu, with support from the band Soulful Sounds Entertainment

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Ok here we go… I am going to send this exact press release to a list of recipients tomorrow at 10am, @meghanveino will be BCC (blind carbon copy, meaning that nobody can see that she also received the email.)

———-

FOR IMMEDIATE RELEASE:

Extra Chill Presents
First Cut is the Deepest: A 90s Tribute Show
Music Farm
April 5th 2024
Doors 7pm / Show 8pm
$12 advance / $15 day of show

Ticket link

The Unofficial Bridge Run Pre Party

Homegrown Charleston-based music & lifestyle blog Extra Chill are set to make their Music Farm debut on Friday, April 5th 2024, on the eve of the Cooper River Bridge Run. The show will feature an all-local lineup performing a mashup-style 90s tribute that is sure to make for a special evening in the heart of downtown Charleston.

This milestone moment for Extra Chill has them bringing together a variety of local artists for tributes to some of the most powerful voices in 90s music, names who helped to shape the face of the modern music industry as we know it.

The show is the first in a larger series aimed at crafting unique tribute shows at the Music Farm, each of which will feature a different lineup of local artists performing tributes to different 90s legends, in a similar mashup style.

See lineup and full show details below.

Alanis Morissette vs. Sheryl Crow

Performed by Jenna Desmond (Babe Club), Presley Randall (Baby Yaga), Corey Campbell (Babe Club), JR Spencer (Majic Dust), Alex Brouwer (Baby Yaga), McCarthy Fitch (Inn Vinegar), and Heather Kimbrell.

Queens of 90s Hip-Hop Tribute

Performed by Toni Esther, Joi Giovanni, GiRL, and Hood Badu, with support from the band Soulful Sounds Entertainment.

DJ Mosaic Spins 90s Mashups

DJ Mosaic AKA Wes Pickell of Eyeland Graphics helping to facilitate a smooth transition of vibes.

For more information or editorial inquiries, please reply to this email or reach out to Chris Huber, editor of Extra Chill & promoter for this event: [email protected]

Extra Chill Article

—-

If I make any additional changes before sending (which I probably will) I will note them here. Feel free to chime in if you have any questions!

I will also be posting a version of this article on Extra Chill but instead of using the third person I will use a slightly more personal tone. I will adapt that and schedule the social media posts with my morning coffee before sending all this out.

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Okay here’s the version I sent. Includes graphics link and a second EC article link because @indigxld wrote one too. Also Gmail removes headers so i made them bold instead.

FOR IMMEDIATE RELEASE:

Extra Chill Presents:
First Cut is the Deepest: A 90s Tribute Show
Music Farm
April 5th 2024
Doors 7pm / Show 8pm
$12 advance / $15 day of show

Ticket link
Graphics by @ron_route

The Unofficial Bridge Run Pre Party

Homegrown Charleston-based music & lifestyle blog Extra Chill is set to make their Music Farm debut on Friday, April 5th 2024, on the eve of the Cooper River Bridge Run. The show will feature an all-local lineup performing a mashup-style 90s tribute that is sure to make for a special evening in the heart of downtown Charleston.

This milestone moment for Extra Chill, booking a room that they’ve frequented for over a decade, has them bringing together a variety of local artists for tributes to some of the most powerful voices in 90s music. Names who helped to shape the face of the modern music industry as we know it, and paved the way for generations of artists to follow.

The show is likely the first to be a larger series aimed at crafting unique tribute shows with local talent at the Music Farm. Each of which will feature a different lineup of local artists performing tributes to different 90s legends, in a similar mashup style.

See lineup and full show details below.

Alanis Morissette vs. Sheryl Crow

Performed by Jenna Desmond (Babe Club), Presley Randall (Baby Yaga), Corey Campbell (Babe Club), JR Spencer (Majic Dust), Alex Brouwer (Baby Yaga), McCarthy Fitch (Inn Vinegar), and Heather Kimbrell.

Queens of 90s Hip-Hop Tribute

Performed by Toni Esther, Joi Giovanni, GiRL, and Hood Badu, with support from the band Soulful Sounds Entertainment.

DJ Mosaic Spins 90s Mashups

DJ Mosaic AKA Wes Pickell of Eyeland Graphics helping to facilitate a smooth transition of vibes.

For more information or editorial inquiries, please reply to this email or reach out to Chris Huber, editor of Extra Chill & promoter for this event: [email protected]

Extra Chill Article – General Announce 

Extra Chill Article – Queens of 90s Hip-Hop

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The day one, immediate results of this effort were:

1. An article on Holy City Sinner
2. The press release used on the Music Farm website listing for this show