I’m also a longtime Sweetwater drinker and I didn’t want to be the one to say it. But it really does seem like they stole the Extra Chill name and slapped it on a can without giving credit.

It’s weird because The Psycodelics, Little Stranger, and Kanika Moore are all playing 420 Fest in like two weeks and they all have strong ties with Extra Chill. If Sweetwater is pushing that beer at the event, it will be interesting to say the least.

I hope it’s just a simple oversight but it also seems like somebody who works at Sweetwater would have heard about Extra Chill by now considering how long it has been around.

Definitely not a great look for them in terms of the Charleston market and overall music industry reputation.