This is unfortunate, however, it seems less like they were purposely ripping you off and more like the person who made the decision to name the beer Extra Chill knows nothing about the SC music scene and has never heard of Extra Chill. Y’all are growing, but you are not something like Rolling Stone where you would be recognized by beer makers in Atlanta or corporate stiffs at Tilray HQ.

Just because some artists playing 420 festival are your friends and you book shows at bars that carry Sweetwater products does not mean that they know who you are. I say this as an old man with a lot of experience.

That said, doing the right thing still implies an acknowledgement of Extra Chill in Charleston in some way.