Yesterday was the second official day of SXSW. There are a lot of people here for a lot of different reasons, including a big one right now, which is the Startup Track. I spoke with a guy at the Registrant Lounge who was there to find people who would use this app for Corporate Feedback.

Talking to this guy I realized I’ve never worked a traditional job in my life. I have never stepped foot into the corporate world. So while this guy was out there getting actual corporations to sign up and try his product, I’m out here catching DIY bands and talking to random people on the street.

The music industry track starts on the 10th and I do think I will attend some panel discussions and official events for that. For me personally it comes down to the fact that Extra Chill is not actually a product. So no matter who I meet and talk to, I am basically just making Extra Chill to be more well-known, but not directly driving conversions.

This isn’t a complaint, it’s just an observation that Extra Chill might never truly become profitable on the modern internet. I do love having this level of access and being able to attend this event. I do love the vibrant feeling that has taken over the city.

A lot of people are here with something to sell. I’m here to observe. I guess I technically sell my observations, but not directly. The idea is that the audience will eventually become massive enough to support something like a large  scale festival with sponsorships, or a venue.

Or, Extra Chill just becomes a passion project and I keep doing what I’m doing while building other products. Because you sure as hell won’t find me back in the corporate world. I’m pretty scrappy and I’ve made Extra Chill profitable before, but times have changed, and I’m figuring a lot of things out in the background.